Sparkling warm white light brings fashion to life
Eindhoven, the Netherlands – Philips is proud to announce that their StyliD LED spot has been awarded the prestigious gold iF product design award. According to the iF jury document: "With the StyliD LED luminaire range Philips realized the first truly variable LED solution that meets the requirements of having both optimal light quality & energy efficiency. The simple, nice quality of StyliD is attractive & groundbreaking for retail lighting."
Rogier van der Heide, Philips Chief Design Officer for Lighting, comments on the award: "The actual excitement in the design might not be the most visible for customers, they created the fixture entirely with the retailer in mind. For example, the fixture casing can basically alter colour basically by applying a different skin. Also the size, light output & functionality can be selected to suit the shop owners demands. Together with the advanced LED expertise inside, this makes StyliD a long term solution for retailers that provides more possibilities to express their brand."
The StyliD range offers lighting quality & flexibility which can give retailers a competive advantage. As part of the next generation of LED retail lighting, the StyliD produces sparkling warm light which creates an appealing atmosphere inside a store. Because of its high color rendering, the lighting helps merchandise to stand out. Its flexibility allows retailers to generate & personalize a lighting style that fit their brand. & its efficient design helps to lower the cost in both maintenance & energy use in comparison with traditional lighting. The StyliD range offers a sizable choice of varities in size & color.
About the iF design awards
The iF product design award covers all areas of product design. It serves as a platform for design-relevant innovations, thus recognizing today's globally networked world and its related dynamics. Since 1953, the iF product design award has been recognized as a label for good design.
All prize-winning products will be presented at the iF design exhibition 2010 in Hanover, Germany, which opens on March 1 and runs until August 2011. During this period around 250,000 international visitors are expected. On March 1 the awards ceremony will take place (opening day of CeBIT) where the Gold Award Winners will be announced. More information can be found at www.ifdesign.de
Philips Design
Philips Design, with 7 locations in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live. For more information, please visit: www.design.philips.com
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